Becoming Siren
From Siren PR to Siren “For me, becoming isn’t about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving, a way to reach continuously toward a better self. The journey doesn’t end.” ―
Media relations in the time of COVID-19
The current media landscape looks much different than it did just a few weeks ago. Our collective attention seems to be consumed with coronavirus-related content, but that doesn’t have to mean your brand’s visibility is entirely diminished. That said, emotional intelligence
Social media in the time of COVID-19
These are wild times. Most of us are being required to stay home, except for essential and brief occasions. We spend our time within the same walls and with the same people. It’s been this way for weeks already, and
Crisis Communication for Founders in the time of COVID-19
This blog post is a recap of our CEO Lindsey Walenga’s appearance on the Coping with Covid web series, hosted by Bamboo and partners. Check out a video of the full session here. We’re all experiencing negative effects as a result
Leveling Up the Business Experience
Business Experience Introduction Last year was a big year for Siren and our clients. In 2019 we welcomed 22 new clients and projects and brought in 45% of our annual revenue in Q4. How’d we do it? By getting super clear
Don’t enter 2020 without giving this strategy some thought
Image Credit: Diggity Marketing Have you ever experienced the “Sunday Scaries”? If you’re not familiar with the term, it refers to a feeling of dread ahead of a looming work week. Some business leaders experience a notched-up version of Sunday Scaries:
Connecting brands that matter through networking
As PR professionals we are committed to building relationships, and through those relationships, we strive to connect brands that matter with the people who need them. As a team, Siren PR is regularly attending networking events to meet new people
Shine a spotlight on your nonprofit with these 5 media tips
Landing a story in the media is a great way to reach many potential sponsors, donors, volunteers, and clients of your nonprofit. Imagine! A spotlight on your good work. How would that change things for your nonprofit, and the impact
Lindsey on StartupNation Radio At Detroit Startup Week
Check out our leader, CEO Lindsey Walenga, discussing Siren's approach to public relations. Why do we push our clients - sometimes to uncomfortable places of growth - in order for them to more authentically connect with their audiences? Hosts Jeff
Siren PR Innovation Week: Five Days. 120 Ideas. A Stronger Team.
Why Innovation Week? The purpose of Innovation Week is to break away from the pack of PR firms who are slow to change. We are a PR firm who boldly embraces the future and asks our clients to do the same.