In loving memory
It is with deepest sadness we share with you that our strong, brave, and fearless leader, Lindsey Marie (Walenga) Grosso, unexpectedly left this world. Lindsey touched so many lives, and we are truly grateful for the time we were able
Traditional Earned Media Vs. Podcasts
Earned media is a powerful tool in communication strategy. It’s the traditional way that storytelling is deployed to broad audiences, and is a way to share information that creates an emotional connection with people. But in recent years, the avenues
Podcast: WJR’s Business Biography
🎧New podcast alert! Lindsey and Adela sat down with Jeff Sloan, host of WJR’s Business Biography, to discuss the Siren story. They dive into the past, present, and future, including the early days of the company and how the name Siren
Ten lessons in ten years
By Lindsey (Walenga) Grosso The last decade has transformed us. Communicating on behalf of economic development organizations, nonprofits and visionary leaders across the state, and leading Siren, together with Adela Piper, has brought so many lessons. If you run a business, want
The Power of LinkedIn
In the era of social media, it can be overwhelming to know which platforms are worth activating for your personal brand or your business. But of all the social media channels, here’s your reminder to optimize LinkedIn. This platform differentiates
Beginners Guide to Strategic Communication
Strategic communication is foundational for the success of any organization. Your organization’s communication affects everyone from client relations to target audiences to everyday operations. Strategic communication establishes a flow of accurate and timely messages between an organization and its audiences. By
How to Communicate During a Change
When your organization is undergoing a big change, proper communication during that time is essential. If there is a shift in your organization that is going to affect a key community or your constituency, proactive communication is a must. The
PR for Economic Development Organizations
One of the most overlooked business strategies for economic development organizations is the power of public relations. Most economic development organizations (EDO) share a common goal of enhancing the prosperity of the community they represent. The efforts made by EDOs
How to Know When to Outsource Communication
Are you a founder who’s been immersed in every aspect of your company for what seems like forever? Have you touched every single part of it, from product development, to market research, to marketing, to customer service, to HR, and
How To Create Awareness About Your Organization
You are making an impact. After having a life changing experience, a member of your community approaches you astonished that they didn’t hear about your service/product before! If your organization can relate to this scenario, we want to help you