The Future of Siren
Moving forward Siren has been rocked, and yet we stand strong. After the sudden and unexpected loss of our co-founder and CEO, Lindsey (Walenga) Grosso, we took a company-wide bereavement period. As Siren’s other co-founder and former CMO, I will now
Ten lessons in ten years
By Lindsey (Walenga) Grosso The last decade has transformed us. Communicating on behalf of economic development organizations, nonprofits and visionary leaders across the state, and leading Siren, together with Adela Piper, has brought so many lessons. If you run a business, want
Hybrid Work Model Works at Siren
Hybrid work model, work from home, remote work, WFH, hybrid work - what do these terms have in common? In the past two years their search term relevance has skyrocketed, according to Google. With the world in a totally different
What is Innovation Week?
Perhaps you’ve heard the term ‘Innovation Week’ lately, and your interest was piqued. Perhaps you’ve noticed that some of your favorite brands value innovation; heck, perhaps you’ve even felt that through your interactions with those brands. Innovation is critical to
Becoming Siren
From Siren PR to Siren “For me, becoming isn’t about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving, a way to reach continuously toward a better self. The journey doesn’t end.” ―
Succeeding with media in the era of change
Wondering what success in media could mean for your business? Learn how to start building media relationships below, and then schedule a free, one-on-one virtual consultation with one of our co-founders, where you can get personalized media or communication strategy
Media relations in the time of COVID-19
The current media landscape looks much different than it did just a few weeks ago. Our collective attention seems to be consumed with coronavirus-related content, but that doesn’t have to mean your brand’s visibility is entirely diminished. That said, emotional intelligence
Social media in the time of COVID-19
These are wild times. Most of us are being required to stay home, except for essential and brief occasions. We spend our time within the same walls and with the same people. It’s been this way for weeks already, and
Crisis Communication for Founders in the time of COVID-19
This blog post is a recap of our CEO Lindsey Walenga’s appearance on the Coping with Covid web series, hosted by Bamboo and partners. Check out a video of the full session here. We’re all experiencing negative effects as a result
Leveling Up the Business Experience
Business Experience Introduction Last year was a big year for Siren and our clients. In 2019 we welcomed 22 new clients and projects and brought in 45% of our annual revenue in Q4. How’d we do it? By getting super clear