The Future of Siren
Moving forward Siren has been rocked, and yet we stand strong. After the sudden and unexpected loss of our co-founder and CEO, Lindsey (Walenga) Grosso, we took a company-wide bereavement period. As Siren’s other co-founder and former CMO, I will now
Ten lessons in ten years
By Lindsey (Walenga) Grosso The last decade has transformed us. Communicating on behalf of economic development organizations, nonprofits and visionary leaders across the state, and leading Siren, together with Adela Piper, has brought so many lessons. If you run a business, want
Overcoming communication barriers, part 1
The most common communication barriers we hear + how to overcome them Barriers to effective communication can hold you (and your company) back from your full potential. Is your company stagnant rather than thriving? You can take control of your company’s
Better business is already in your hands… Social media
How is social media working for your brand? Social media is known as the new storefront of today, and for good reason. The evidence of social media playing a role in consumer behavior is clear: When consumers follow brands on
Why Detroit? Why Startup Week?
There’s a place where entrepreneurs can go to find valuable support, feel accepted, and broaden their network. Where? Right here, in Detroit. Sure, you hear about Silicon Valley, you hear about Denver, you hear about Austin and about a million other cities,
One day isn’t enough
Let's start a conversation about Mother's Day and business awards, right here and now. I'm challenging us to consider this: A day to celebrate love for moms is beautiful. And awards in business can be a great way to generate