Inauguration Day: Ushering in a new phase of your business
As the United States welcomes a new presidential era today, it may be time to have an Inauguration Day of your own. We're nearly one month into 2021 and almost a year into the COVID-19 pandemic, driving business owners and
Clear communication is the powerful strategy your business needs NOW
As COVID-19 wreaked havoc on the economy in 2020 there were countless tales of businesses laying off large numbers of their workforce, closing locations and changing their business models overnight. Now, months into the pandemic, we can see a distinction
How to build your nonprofit’s reputation in 3 steps
Seeking a strong reputation Americans are beginning to place more trust in for-profit companies than in nonprofits. Let’s say that again. In a survey of 500 Americans, the 2019 Edelman Trust Barometer shares, “Only 52 percent of Americans have faith that nonprofits will
Reach the right people for your brand
You're a business owner whose company is past the early stage, has built up a strong initial client base, and you have a strong team at your side: everything seems in place for you to be on track for growth,
Succeeding with media in the era of change
Wondering what success in media could mean for your business? Learn how to start building media relationships below, and then schedule a free, one-on-one virtual consultation with one of our co-founders, where you can get personalized media or communication strategy
Media relations in the time of COVID-19
The current media landscape looks much different than it did just a few weeks ago. Our collective attention seems to be consumed with coronavirus-related content, but that doesn’t have to mean your brand’s visibility is entirely diminished. That said, emotional intelligence
Social media in the time of COVID-19
These are wild times. Most of us are being required to stay home, except for essential and brief occasions. We spend our time within the same walls and with the same people. It’s been this way for weeks already, and
Crisis Communication for Founders in the time of COVID-19
This blog post is a recap of our CEO Lindsey Walenga’s appearance on the Coping with Covid web series, hosted by Bamboo and partners. Check out a video of the full session here. We’re all experiencing negative effects as a result
Don’t enter 2020 without giving this strategy some thought
Image Credit: Diggity Marketing Have you ever experienced the “Sunday Scaries”? If you’re not familiar with the term, it refers to a feeling of dread ahead of a looming work week. Some business leaders experience a notched-up version of Sunday Scaries: