Inauguration Day: Ushering in a new phase of your business
As the United States welcomes a new presidential era today, it may be time to have an Inauguration Day of your own. We're nearly one month into 2021 and almost a year into the COVID-19 pandemic, driving business owners and
Clear communication is the powerful strategy your business needs NOW
As COVID-19 wreaked havoc on the economy in 2020 there were countless tales of businesses laying off large numbers of their workforce, closing locations and changing their business models overnight. Now, months into the pandemic, we can see a distinction
How to build your nonprofit’s reputation in 3 steps
Seeking a strong reputation Americans are beginning to place more trust in for-profit companies than in nonprofits. Let’s say that again. In a survey of 500 Americans, the 2019 Edelman Trust Barometer shares, “Only 52 percent of Americans have faith that nonprofits will
Reach the right people for your brand
You're a business owner whose company is past the early stage, has built up a strong initial client base, and you have a strong team at your side: everything seems in place for you to be on track for growth,