Strategic communication

  • Brand message development
  • Defining your audience personas
  • Strategic communication plan


Strategic planning

  • Define your organization’s highest potential
  • Build a plan and align your team
  • Community listening sessions


Crisis communication

  • Crisis scenario planning
  • Proactive plan development
  • Reactive crisis management


Public relations

  • Major announcements deployed across integrated communication channels
  • Strategy, press releases and project management
  • Media coverage across Michigan and beyond


Media relationship building

  • Introductions to key media
  • Pitching you as an expert
  • Media training and interview coaching


Social media management 

  • Complete management of Facebook, LinkedIn, Instagram
  • Social media response protocol to manage incoming messages
  • Distribution of critical communication to build trust with constituencies


Content development & storytelling

  • A content engine that brings your mission to life
  • Positive, proactive storytelling and audience engagement
  • Creative, compelling content for social media, newsletters, blogs and more


Media training

  • Increase confidence for successful media interviews 
  • Define your elevator pitch and connect expertise + thought leadership with clear messaging
  • Nail your interview: predict questions, avoid common traps, and focus on delivering your key message


Executive visibility

  • Strategic brand narrative 
  • Reputation management
  • Online visibility 


Message development

  • Establish messaging for brands, campaigns, and executives
  • Identification and mapping of key audiences  
  • Talking point development and training


Integrated communication

  • Message alignment
  • Full-scale communication channel audit
  • Integrated communication plan built on PESO: paid, earned, shared and owned media 



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