Expertise
Strategic communication
- Brand message development
- Defining your audience personas
- Strategic communication plan
Strategic planning
- Define your organization’s highest potential
- Build a plan and align your team
- Community listening sessions
Crisis communication
- Crisis scenario planning
- Proactive plan development
- Reactive crisis management
Public relations
- Major announcements deployed across integrated communication channels
- Strategy, press releases and project management
- Media coverage across Michigan and beyond
Media relationship building
- Introductions to key media
- Pitching you as an expert
- Media training and interview coaching
Social media management
- Complete management of Facebook, LinkedIn, Instagram
- Social media response protocol to manage incoming messages
- Distribution of critical communication to build trust with constituencies
Content development & storytelling
- A content engine that brings your mission to life
- Positive, proactive storytelling and audience engagement
- Creative, compelling content for social media, newsletters, blogs and more
Media training
- Increase confidence for successful media interviews
- Define your elevator pitch and connect expertise + thought leadership with clear messaging
- Nail your interview: predict questions, avoid common traps, and focus on delivering your key message
Executive visibility
- Strategic brand narrative
- Reputation management
- Online visibility
Message development
- Establish messaging for brands, campaigns, and executives
- Identification and mapping of key audiences
- Talking point development and training
Integrated communication
- Message alignment
- Full-scale communication channel audit
- Integrated communication plan built on PESO: paid, earned, shared and owned media