Expertise
Strategic communication
Many organizations lack the time or resources to focus on communication, which can hinder growth and opportunities. Through Siren’s strategic communication expertise, your organization will communicate more effectively, overcome communication challenges, and drive growth through:
- Brand message development
- Defining audience personas
- Strategic communication plan development
Strategic planning
Help your organization focus on what matters most and create a plan for the future. Siren will help give your organization clarity and direction to drive long-term success by:
- Defining your organization’s highest potential
- Building a plan and aligning your team
- Stakeholder and community listening sessions
Crisis communication
Siren’s crisis communication services will help you face challenges confidently and effectively and support organizations struggling with a damaged reputation through:
- Crisis scenario planning
- Proactive plan development
- Reactive crisis management
Public relations
When your organization is ready to amplify a major announcement or strengthen its reputation, Siren’s public relations services can help you meet your goals through:
- Major announcements deployed across integrated communication channels
- Strategy, press releases and project management
- Media coverage across Michigan and beyond
Media relationship building
Navigating the media landscape can be complex and time consuming. Siren simplifies this process to help your organization build relationships with key media outlets through:
- Introductions to key media
- Pitching you as an expert
- Media training and interview coaching
Social media management
Maximize your brand’s online presence and engagement with Siren’s social media management services designed to drive meaningful results through:
- Complete management of Facebook, LinkedIn, & Instagram
- Social media response protocol to manage incoming messages
- Distribution of critical communication to build trust with constituencies
Content development & storytelling
To connect with the right audiences, your content needs to be authentic and engaging. Siren’s services help you achieve this by:
- Creating a content engine that brings your mission to life
- Crafting positive, proactive storytelling that fosters audience engagement
- Developing creative, compelling content for social media, newsletters, blogs and more.
Media training
When it’s time to engage with the press, having a well-prepared team and strong media training is essential. Siren helps you succeed by:
- Boosting your confidence for successful media interviews
- Helping you define your elevator pitch and connect expertise and thought leadership with clear messaging
- Preparing you to ace interviews by predicting questions, avoiding common pitfalls, and staying focused on delivering your key message
Executive visibility
Siren’s executive visibility services are designed to increase your leadership’s visibility and credibility through:
- Strategic brand narrative
- Reputation management
- Online visibility
Message development
Crafting messaging that resonates with your audience and aligns with your organization’s goals is essential for success. Siren’s message development services can help you through:
- Establishing messaging for your brands, campaigns, and executives
- Identifying and mapping key audiences
- Developing talking point and training
Integrated communication
Siren’s integrated communications services will support your organization in creating a cohesive, multi-channel strategy through:
- Message alignment
- Full-scale communication channel audit
- Integrated communication plan built on paid, earned, shared, and owned media