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Building momentum in Detroit’s housing market

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Building momentum in Detroit’s housing market

Situation

As a rapidly growing mortgage lender competing with the biggest names in the business, Omega Lending needed to build greater credibility and brand exposure with first time homebuyers, and the realtors who would bring those clients. 

Strategy

Founder and CEO Paul Apostolakis is brimming with expertise and insight on the housing market in Detroit and how to navigate an uncertain economic climate. His knowledge and charisma are a powerful tool to attracting the attention of realtors that Omega can build long-term referral relationships with. 

We launched a strategy to position Paul as a thought leader by leveraging our strong media connections in the Detroit market, and augmenting media coverage with social media campaigns that expanded the impact of his message.

Results

  • Media coverage including guest opinion placement in DBusiness and podcast interview with StartupNation
  • Reached 466,000+ people through media coverage and social media posts
  • Positioned Omega lending as a rapidly growing and valuable force in the metro Detroit housing market
Client:

Omega Lending

Date:

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