Techstars Startup Week Detroit is a week-long, free entrepreneurship festival that provides startup founders and hopefuls with the resources and support. In order to fuel Detroit’s growing startup ecosystem, the event needed to motivate entrepreneurs of every type and stage to attend and engage.
Detroit’s startup scene is diverse so the stories we told had to be diverse as well. As the marketing and communication lead, the Siren team activated a fully integrated plan to tell the stories that would resonate with entrepreneurs and corporate sponsors alike. We:
Detroit Startup Week
November 10, 2020