A wealth of storytelling opportunities

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A wealth of storytelling opportunities


LJPR Financial Advisors was a rapidly growing RIA firm and a leader in the metro Detroit financial advising space. Led by Leon LaBrecque, a brilliant and energetic founder and advisor, LJPR’s communication and marketing channels didn’t live up to its incredible potential. With an eye on future growth and succession planning, LJPR needed  a strategic partner to elevate its profile.


Siren began by defining LJPR’s brand narrative around LaBrecque’s greatest passion and LJPR’s unique value proposition: financial literacy. We then developed a strategic communication plan that integrated media pitching, blogging, and social media content in order to share valuable financial knowledge with metro Detroit residents.


  • Leon LaBrecque rose above the crowd to become a true thought leader across the state
  • 59.9M+ reached through media placements from 2016-2018
  • 650,000+ social media impressions across all channels
  • A stronger, more prominent brand that was a major factor in LJPR being selected as a merger partner with Sequoia Financial Group

LJPR Financial Advisors


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