Situation

LJPR Financial Advisors was a rapidly growing RIA firm and a leader in the metro Detroit financial advising space. Led by Leon LaBrecque, a brilliant and energetic founder and advisor, LJPR’s communication and marketing channels didn’t live up to its incredible potential. With an eye on future growth and succession planning, LJPR needed  a strategic partner to elevate its profile.

Strategy

Siren began by defining LJPR’s brand narrative around LaBrecque’s greatest passion and LJPR’s unique value proposition: financial literacy. We then developed a strategic communication plan that integrated media pitching, blogging, and social media content in order to share valuable financial knowledge with metro Detroit residents.

Results

• Leon LaBrecque rose above the crowd to become a true thought leader across the state
• 59.9M+ reached through media placements from 2016-2018
• 650,000+ social media impressions across all channels
• A stronger, more prominent brand that was a major factor in LJPR being selected as a merger partner with Sequoia Financial Group