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Women Rock Science, a virtual fundraiser

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Women Rock Science, a virtual fundraiser

Situation

In its first two years Women Rock Science went from an inspiring idea to a wildly successful fundraiser for Cranbrook Institute of Science. The 2020 event was set to be the best yet…and then the pandemic hit. Determined not to leave the important message of women in science behind, the Institute mobilized to host their first ever virtual fundraiser.

Strategy

With nearly every nonprofit pivoting to this approach, and Zoom fatigue setting in hard, we knew that Women Rock Science had to rise above and truly resonate with audiences in order to be successful. Through a combination of stunning video content produced by Elkhorn Entertainment, social media storytelling, advertising and media coverage, the story of Women Rock Science rose above the noise to its strongest year yet.

Results

  • More than $250,000 raised to support the Institute’s STEAM education outreach programming that reaches 34,000 students annually
  • Social media storytelling that generated 143k impressions

A clearly conveyed narrative around supporting women in science

Client:

Cranbrook Institute of Science

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