MARQUETTE, Mich., Feb. 16, 2024 – Siren, a woman-owned strategic communication firm that strengthens companies and communities through clear, powerful communication, today held a ribbon-cutting ceremony with the company’s CEO, local organizational leaders and dignitaries formally opening their second office located in the heart of downtown Marquette.

 

The company, which had previously been in an office housed within the Innovate Marquette SmartZone, renovated a space in the historic Rosewood building to create a dynamic and collaborative space for team members and clients. 

 

Founded in 2012 by current CEO Adela Piper and the late CEO Lindsey (Walenga) Grosso, Siren nearly doubled its staff in 2023 to accommodate its growth and expanding client roster across both of Michigan’s peninsulas.

 

“We are excited to formally open our Marquette location, and continue serving our Upper Peninsula-based clients and deepen our ties to a community that we’re so proud to call home,” said Siren CEO Adela Piper. “Since signing our first client in Marquette in 2018, we have recognized the extraordinary potential that exists here and have been grateful to share stories highlighting this community.

 

“It was a goal of Lindsey and mine to strengthen Siren’s impact across Michigan, and I’m so proud to make our dream a reality by opening an office in Marquette.”

In addition to its client roster, the Siren team has been deeply ingrained in the local community for years. The company boasts four graduates of Northern Michigan University and five current or former residents of the area. Siren is also a member of the Lake Superior Community Partnership and Connect Marquette, and Siren team members have presented or moderated numerous local events, including the NMU Cyber Security Symposium, Innovate Marquette’s Women in Entrepreneurship event, Marquette Economic Club, Michigan Founders Fund Marquette Chapter and more.

 

Siren specializes in strategic communication, especially for higher education, municipal, professional service, philanthropic and community development clients. The company offers a suite of services, including strategic communication planning, public relations, content development and storytelling, executive visibility, crisis communication and strategic planning.

 

“As we continue to provide business assistance services and capital programs for business attraction and acceleration across the state of Michigan, we recognize that effective storytelling is just as critical for any organization as the products they sell or the services they provide,” said Michigan Economic Development Corporation Senior Vice President of Legislative and External Affairs Tupac A. Hunter. “We appreciate the efforts of Siren and other firms who support our businesses and showcase our great state.”

 

Today’s ribbon-cutting was conducted by the Lake Superior Community Partnership and attended by local officials, stakeholders and Siren clients.

 

“As the Marquette and surrounding community continues to evolve, so does our need for thoughtful, impactful communication,” said Marquette Mayor Sally Davis. “I’m excited to again welcome Siren and its team to Marquette, and wish them continued success telling our stories to the world.”

 

Meltwater, a public relations SaaS company, found that public relations is going to be a $133 billion global industry by 2027 and the need for public relations will grow more than six percent by 2032. They also found that seven in 10 companies struggle with creating effective content, and about half say converting data into actionable insights is a top challenge. 

 

Pictured left to right: Sally Davis, Marquette Mayor; Sarah O’Neill, Northern Michigan University Marketing Director; Tupac Hunter, MEDC Senior Vice President of Legislative and External Affairs; Robert Lehto, TriMedia Environmental & Engineering President; Jason Piper; Adela Piper, Siren CEO;Joe Thiel, Innovate Marquette CEO; Nic Conroy, Siren Assistant Account Executive; Craig Cujini, Marquette County Ambassador; Christopher Germain, Lake Superior Community Partnership CEO