Director of Communication Strategy
Kristen’s strategic approach to integrated marketing and communication strategy makes a lasting impact and generates visibility for clients, including Cranbrook Institute of Science and the Royal Oak Downtown Development Authority.
The team at Siren relies on Kristen to flex her signature strengths of perseverance, project management, and team leadership while ensuring the greatest value is delivered to clients.
As a former Assignment Editor for 5+ years in Boston, a top 10 media market, Kristen has a long history of generating impactful media coverage for clients. She placed Bateel, a luxury dessert company, in Oprah’s Favorite Things and The New York Times; secured a front page article in the Detroit Free Press featuring Northern Michigan University; coordinates regular positive news coverage for the Royal Oak Downtown Development Authority, and lands numerous TV segments annually for Cranbrook Institute of Science on WXYZ, WDIV, FOX2, and more.
As someone who values helping others shine, she leads media training sessions for clients in order to increase their confidence to feel comfortable when sharing their story during interviews.
Family and friends are her biggest priorities, so when she isn’t working, you can find Kristen spending quality time with her husband and two daughters, as well as good friends. She strives to show her daughters that they can accomplish anything.
- B.A., Journalism, Western Michigan University