Team / Kristen Bujold


Director of Communication Strategy

Kristen Bujold

Kristen is Director of Communication Strategy whose genuine and strategic approach to integrated marketing and communication strategy makes a lasting impact and generates visibility for clients.

With her signature strengths of perseverance and leading client teams paired with expertise in all things media relations, Kristen has generated impactful coverage for clients, including: landing Bateel in Oprah’s Favorite Things and The New York Times; securing a front page article in the Detroit Free Press featuring Northern Michigan University; coordinating regular positive news coverage for the Royal Oak Downtown Development Authority, and landing numerous TV segments for Cranbrook Institute of Science on WXYZ, WDIV, FOX2, and more. As someone who values helping others shine, she leads media training sessions for clients in order to increase their confidence in order to feel comfortable when sharing their story during interviews.

Family and friends are her biggest priorities, so when she isn’t working, you can find Kristen spending quality time with her husband and two daughters, as well as good friends. She strives to show her daughters that they can accomplish anything through hard work and perseverance.


  • B.A., Journalism, Western Michigan University

Email: kristen@sirenstrategy.co