Team / Lindsey (Walenga) Grosso

Co-founder, In Memoriam

Lindsey (Walenga) Grosso

In loving memory of our brave leader, Lindsey Marie (Walenga) Grosso. Her own words are below to share her brilliance, energy, and love with the world. 


On co-founding Siren in 2012: 

“I started Siren because I didn’t want to be beholden to someone else’s expectations for how I was to perform every day. I wanted to spend my days fueling things I believed in and calling the shots on how to do that.” 

“I knew that what I wanted to do with my life was to bring people together and help them communicate.” 


On the power of communication: 

“We can actually make a lot more progress when we focus on the things that we have in common; the thing is you can’t do that without communicating. Communication is the thing. It is the thing. It’s the thing that makes everything possible. It touches everything. It affects everything.” 


On her superpower: 

“Seeing the things that other people couldn’t see and figuring out the common ground that people have and how to use communication and relationship building to bridge gaps between people.” 


On the importance of relationships: 

“I want to foster really good relationships in my own life, really authentic relationships in my own life that are heart-centered and feel good.” 


On vulnerability in business: 

“To allow yourself to be seen by someone is a really vulnerable and powerful experience. And one of the things I am most grateful for in this role is that our team members and our clients, the CEOs, the directors, the staff members at the clients that we work with allow me to see them. Opening yourself up is scary sometimes, at least I feel that way when it’s me being seen by others, but it’s worth it every single time. And it is an honor to have clients and team members who trust me enough to let me see them and lead them toward their full potential.”

“A lot of what we do is about empowering people to own their story first, before they can share it, and telling them that it’s safe to do that. And not only is it safe, but it’s critical, actually, that we all show up fully.” 


On bravery: 

“Bravery is something that I value greatly. It’s one of the things I value the most in my life. I am afraid of a lot of things. I’m intimidated by a lot of things, I have high expectations of myself to meet.”

“Be honest with yourselves. Do it for yourself. What I am trying to do for myself, and what I am encouraging the people around me, who I serve and partner with to do is be honest with yourself about what you want. And then be brave enough to say it. And I think if we all do that, we will all collectively be better off.”


Lindsey taught us so much. Her words live on here: 

🎧 Becoming Better podcast with Jeff Ponders
🎧 WJR’s Business Biography podcast with Jeff Sloan

🎧 StartupNation Radio at Detroit Startup Week 

🎥 10-year anniversary video 

✍🏻 10 lessons in 10 years (blog)

✍🏻 One day isn’t enough (blog)