Get to know Siren

Siren is a strategic communication practice building stronger companies and communities through clear, powerful communication. Siren is led by Adela Piper, who applies her 20+ years of strategic communications, public relations, and marketing experience, expertise, and leadership to each engagement.

Meet Siren

Adela Piper

Advisor, Chief Strategist, Founder

Kelly Gabry

Fractional Finance and Operations Manager

Additional Support

Our core team is supported by additional trusted and talented communicators, public relations professionals, marketers, developers, designers, and others to fully serve our clients.

Lindsey (Walenga) Grosso

Co-founder, In Memoriam

Frequently asked questions

Get to know Siren a little bit better.

How can Siren support my brand’s social media presence?Josie Kuhn2025-07-21T14:11:57+00:00

How can Siren support my brand’s social media presence?

Siren offers several levels to support your brand’s social media presence.

Our Social Starter Service is perfect for small budgets or those just starting out. This four-weeks to launch offering builds a tailored social media strategy, activates up to two platforms (Facebook, Instagram, or LinkedIn), and delivers consistent, engaging content. We cut through the noise to help you spark fast, focused growth.

For brands ready to scale, we offer ongoing Social Media Management. From strategy development, content creation, community engagement, and performance measurement and reporting, we maximize your brand’s presence and drive meaningful results.

Reach out to learn more about how Siren can take your social media to the next level!

What makes Siren different from other strategic communications firms?Josie Kuhn2025-05-20T00:26:24+00:00

What makes Siren different from other strategic communications firms?

We are a strategic communication firm that specializes in strengthening companies and communities through clear, powerful communication. We are process driven and excel in creating tailored, data-driven strategies that deliver impact. By working with Siren, we initially help you build a strong foundation and seamlessly transition into an ongoing partnership.

Clients partner with Siren because we are strategists who specialize in communication. Our process ensures communication is used as a tool to further the organization’s mission and impact. And clients stay with Siren because your mission is ours. We serve as an extension of your team, increasing capacity in the critically important area of communication.

Beyond all this, we are the one strategic communication firm with a presence on both peninsulas.

What does a Siren partnership look like?Josie Kuhn2025-05-09T18:14:57+00:00

What does a Siren partnership look like?

Collaborative and transparent, working with us means a shared, equal partnership that focuses on shared goals, open communication, and ongoing support. When you work with us, our team becomes an extension of our own. Check out some of the other clients we have already worked with to delivered clear, powerful communication.

Our Process

Our process develops a deep understanding of audiences, fresh messaging to resonate with them and inspire action, and an integrated communication strategy to achieve organizational goals.

Learn more

The Siren Story

How Siren came to be and the fierce story of two motivated communication professionals and best friends.

Read Siren’s Story

Real-life Results for Real Clients

Our approach is different because when we partner with you, your mission becomes our own.

“When we began working with Siren in 2019, they quickly became an integral part of our organization, seamlessly aligning with our goals and operations. Their deep understanding of our mission and expertise is evident in every project they’ve undertaken. Within a year, Siren successfully executed more than a dozen media campaigns, delivering unmatched ROI and significantly amplifying our work across our region, Michigan, and the Midwest. Siren has facilitated meaningful connections with our partners and clients, playing a pivotal role in building strategic partnerships, attracting businesses, and advancing the economic development of the U.P. We couldn’t ask for a more reliable or skilled partner in this journey.”

Joe Thiel, CEO of Innovate Marquette SmartZone

“Working with Siren has been extremely impactful for the Royal Oak DDA, as well as the dozens of businesses who call downtown Royal Oak home. Siren has been able to strategically and thoughtfully amplify our voices and share our stories, achieving results that have made a tangible impact on our community. Whether it was working with one of our local businesses, or on a project with multiple stakeholders, Siren’s execution was seamless and effective.”

Daniel Solomon

Downtown Manager, Royal Oak Downtown Development Authority

“When The Headhunters launched in 2019, one of our very first meetings was a lunch sharing the story on this venture with Adela in Royal Oak. I listened and took a lot of notes on what she told me, and the moment the business had a little success we took on Siren and Adela as our part-time chief marketing officer. One of my best decisions ever! The Siren team worked hard and thoughtfully on all the minute details to craft our marketing strategy and messaging which in turn helped us achieve phenomenal year-over-year growth.”

Bill Wednieski

Managing Director of The Headhunters, LLC

“I recommend Siren to anyone looking for a communications partner that cares AND gets sh*t done. It was apparent from day one that their team was just as bought into our campaign’s success as we were. I trusted Lindsey and the team to deliver, deliver well, and deliver on time. Anyone who has worked with a consultant knows what a winning and rare experience that can be!”

Madeleine March-Meenagh

Sustainability & Evaluation Manager, CEDAM