Background
The Lake Superior Community Partnership (LSCP) is a leading economic development organization in Marquette County. As its visibility grew, leadership and staff were facing more media opportunities. While some had prior experience, many team members lacked confidence and training, prompting LSCP to seek professional and strategic support to strengthen their brand ambassadorship and media readiness.
Strategy
Siren delivered a customized three-hour executive media coaching session for LSCP leadership, staff, and board members. This comprehensive training covered essential topics such as brand representation, content strategy, relationship building with media, and best practices for successful media interviews. Participants also engaged in mock interviews, refined their elevator pitches, and learned how to act as brand ambassadors for LSCP and even their community.
Results
Through this customized media training, Siren supported the LSCP team with:
- Improved skills for participating in interviews with clarity and confidence
- A stronger understanding of how to represent LSCP’s brand consistently across all media opportunities
- Practical tools and best practices for engaging with media and strengthening their relationships to sustain future opportunities
- Greater alignment across the entire team, increasing a unified voice
By investing in strategic media training, LSCP equipped its team with the knowledge and confidence they needed to share their message effectively, consistently, and authentically.
