Kirtland had a campus that was rural, difficult to access, and expensive to run. To better serve their students they decided to move their campus to a new location and build new facilities. The transition began rough with confusion and uproar from taxpayers.
Create a communication strategy for Kirtland that included:
We built trust with the student body and the community by strategically and proactively communicating.
Our partnership with Kirtland led to a more positive reputation with the media and community, stronger communication and marketing channels, and a clearer path toward continued upward brand momentum.