Situation

Kirtland had a campus that was rural, difficult to access, and expensive to run. To better serve their students they decided to move their campus to a new location and build new facilities. The transition began rough with confusion and uproar from taxpayers.

Strategy

Create a communication strategy for Kirtland that included:

• Identifying audiences to communicate and build trust with
• Writing clear messaging for each key audience
• Proactively communicating about changes
• Strengthening media relationships
• Activating a positive social media storytelling strategy

Results

We built trust with the student body and the community by strategically and proactively communicating.

Our partnership with Kirtland led to a more positive reputation with the media and community, stronger communication and marketing channels, and a clearer path toward continued upward brand momentum.

• An earned media reach of 2.3m+ 
  • 63% of the media mentions were positive.
• 18.2m+ social media impressions.
  • Over 208k engagements on social media.