Kirtland had a campus that was rural, difficult to access, and expensive to run. To better serve their students they decided to move their campus to a new location and build new facilities. The transition began rough with confusion and uproar from taxpayers.
Create a communication strategy for Kirtland that included:
We built trust with the student body and the community by strategically and proactively communicating.
Our partnership with Kirtland lead to to more positive reputation with the media and community, stronger communication and marketing channels, and a clearer path toward continued upward brand momentum.
Kirtland Community College
May 25, 2022