Published On: January 19, 2023Categories: , , Tags:

Situation

The Royal Oak Downtown Development Authority was struggling to make their audiences and local businesses feel supported and seen. Siren was contracted to build a successful social media presence that communicated information and news effectively and supported the local business community.

Strategy

The DDA sought a strategic communication partner that was invested in, and who understood their community. With one of our offices being located in downtown Royal Oak, a partnership with Siren was a perfect match. It was our job to develop a social media strategy that accurately represented downtown Royal Oak.

By cultivating open communication between the DDA and its audiences, we strengthened their social media platforms as a resource for followers, activated engaging content, and shared positive stories of local businesses.

Results

For Facebook & Instagram combined from March 2020 to June 2022:

  • 5.7M+ impressions
  • 200K+ engagements
  • 7K+ followers

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