Senior Account Executive

Trysten Loos

Trysten is a Senior Account Executive who specializes in helping clients build genuine relationships with their audiences through purposeful brand engagement. 

Authenticity is a core value for her, and she excels at integrating multiple communication channels to convey clients’ stories accurately and with trustworthiness. Her expertise extends to executive visibility, and she employs a proactive approach to developing strategic and creative content that fosters engagement.

Some of Trysten’s notable achievements include generating over 3 million social media impressions in a single quarter, leading the creation of viral reel content, growing an account’s social media followers – organically – over 1,000 within a month, executing successful digital ad campaigns independently, and securing meaningful media coverage in well-known publications and news outlets such as the Detroit Free Press, MetroTimes, Detroit News, DBusiness, WXYZ, WDIV, FOX2, and more.

Similar to her professional life, Trysten has a knack for strategy, but over a game of chess. She also values nurturing relationships with friends, family, and her community in her free time. Beyond that, you can find her with a film camera or horror novel in hand.

Credentials:

• B.A. of Science in Public Relations, Northern Michigan University