Testimonials
Hear what our clients have to say.
“The Arc of Northwest Wayne County (The Arc NW) is a small nonprofit providing advocacy and support services to people with developmental disabilities. Our programs have grown over the last few years necessitating moving into a newer, larger building in a different part of our service area. Without our own marketing staff, we needed guidance on understanding our target audiences and how best to reach those who need us in our new community. Siren was an exceptional fit! We worked with them to develop the agency’s first ever marketing strategy.
Siren understands the importance of mission and the unique needs of nonprofit service organizations. Their team led a Discovery Session with various stakeholders and helped us understand how the siloed nature of the agency was holding us back. They helped The Arc NW discover that our programs are not separate, but part of a whole supporting individuals with disabilities throughout their lifetimes. Siren helped us create messaging to communicate that to those who need us.
Siren’s marketing strategy was compelling and comprehensive. Since the conclusion of our work with Siren we have continually used this marketing strategy, and we’ve seen results! Directly related to this marketing strategy our advocacy services in schools increased by 10%, consultations with families increased 18%, and future planning sessions increased 30% in just one year! The number of people with disabilities for whom we provided financial services increased by 25% and the number of direct care staff we supported increased by 17% in one year. This marketing strategy also helped focus our search for new leadership for our play program. The new leader followed the strategy for outreach which doubled the number of families served within just 5 months!
We are grateful to Siren for their keen insights into nonprofits and human services. We continue to grow and serve more people because of their work with us. Most important, our agency understands itself as a coherent whole which will strengthen our work far into the future.”
Gretchen Sanewsky
Executive Director, The Arc of Northwest Wayne County
As the former City Manager for the City of Ishpeming, I had the opportunity to partner with Siren beginning in 2022, following an introduction at the Upper Peninsula City Managers Conference. From initial discussions through a competitive procurement process and into full contract implementation (2023–2024), Siren served as the City’s strategic communications partner. Their role went far beyond public relations — they helped rebuild community trust, establish modern communication protocols, and transform how the City engaged with residents, media, and stakeholders.
Prior to Siren’s engagement, Ishpeming’s communication approach was almost entirely reactive. Social media use was limited, public information sharing was inconsistent, and crisis messaging often lagged behind public speculation. Siren brought structure, strategy, and calm to that chaos. They helped us transition from responding to problems after they occurred to proactively managing narratives and setting the tone for accurate, timely information.
Siren’s team developed a full communication framework for the City, including audience personas, messaging maps, staff training, and social media response protocols that are still in use today. They emphasized credibility through authentic voices — coaching subject matter experts like police officers and department heads to speak directly to the public. That approach was transformative. For example, during an unexpected emergency event, Siren guided us to hold an immediate press briefing with law enforcement leadership. By addressing the community head-on, we prevented rumors from spreading and reassured residents with factual, credible information.
Another example of Siren’s impact came when a sinkhole formed near an abandoned mine shaft. Under Siren’s guidance, we communicated quickly and transparently. The story’s accuracy and clarity allowed it to be picked up by regional and then national media — extraordinary for a small Upper Peninsula city of 6,600 residents. The national attention wasn’t accidental; it was the result of Siren’s strategic timing, message framing, and understanding of how digital algorithms elevate credible local news. This success demonstrated the reach of an authentic, well-managed municipal voice.
Siren also helped us become a City that “cares enough to answer.” Their monitoring protocols ensured residents’ comments and questions were acknowledged and directed to the appropriate department, strengthening accountability and humanizing City Hall. As City Manager, I faced a choice between hiring one communications employee or engaging Siren. With Siren, I received an entire multidisciplinary team — experts in strategy, media, design, and analytics — for the cost of one full-time hire with benefits. It was one of the best operational decisions we made.
Ishpeming is not an easy communications environment. Public discourse can be politically charged, and trust is hard-won. Yet Siren navigated those dynamics with professionalism, empathy, and persistence. They stayed the course, built meaningful public trust, and never shied away from hard conversations. Their team became an extension of ours — consistent, accountable, and personally invested in the City’s progress.
I strongly recommend Siren and its CEO, Adela Piper, to any organization seeking a communications partner capable of handling complex reputational challenges with integrity, precision, and creativity. Siren’s work in Ishpeming materially restored confidence in local government and provided a roadmap for proactive, community-centered communication. They were — and remain — a transformative partner.
Craig H. Cugini
Former City Manager, City of Ishpeming
“The City of Marquette engaged Siren to assist with the rollout of significant changes to our curbside solid waste collection services, which is often a topic that deeply affects and often divides residents. Adela and the team at Siren demonstrated exceptional professionalism while remaining approachable and easy to collaborate with. Their team genuinely listened to our community’s concerns, thoughtfully incorporated feedback, and crafted a communication strategy that was both creative and effective.
From message development and media relations to social media engagement and crisis communication, Siren delivered a comprehensive and responsive plan tailored to our Marquette’s unique needs. Their ability to translate complex service changes into clear, accessible messaging helped build trust and understanding across our community. We are grateful for their partnership and highly recommend their services.”
Karen Kovacs
City Manager, City of Marquette
“When we began working with Siren in 2019, they quickly became an integral part of our organization, seamlessly aligning with our goals and operations. Their deep understanding of our mission and expertise is evident in every project they’ve undertaken. Within a year, Siren successfully executed more than a dozen media campaigns, delivering unmatched ROI and significantly amplifying our work across our region, Michigan, and the Midwest. Siren has facilitated meaningful connections with our partners and clients, playing a pivotal role in building strategic partnerships, attracting businesses, and advancing the economic development of the U.P. We couldn’t ask for a more reliable or skilled partner in this journey.”
Joe Thiel
CEO, Innovate Marquette SmartZone
“A need for media relations help and an internet search led me to an unassuming meeting in Royal Oak. That was the beginning of a years long relationship that pushed me to think more strategically. The Siren team are professionals through and through. A bonus is that our work together has evolved to a great friendship. I highly recommend them to all.”
Derek Hall
Chief Marketing Officer, Northern Michigan University
“Working with Siren has been extremely impactful for the Royal Oak DDA, as well as the dozens of businesses who call downtown Royal Oak home. Siren has been able to strategically and thoughtfully amplify our voices and share our stories, achieving results that have made a tangible impact on our community. Whether it was working with one of our local businesses, or on a project with multiple stakeholders, Siren’s execution was seamless and effective.”
Daniel Solomon
Downtown Manager, Royal Oak Downtown Development Authority
“When The Headhunters launched in 2019, one of our very first meetings was a lunch sharing the story on this venture with Adela in Royal Oak. I listened and took a lot of notes on what she told me, and the moment the business had a little success we took on Siren and Adela as our part-time chief marketing officer. One of my best decisions ever! The Siren team worked hard and thoughtfully on all the minute details to craft our marketing strategy and messaging which in turn helped us achieve phenomenal year-over-year growth.”
Bill Wednieski
Managing Director, The Headhunters, LLC
“I recommend Siren to anyone looking for a communications partner that cares AND gets sh*t done. It was apparent from day one that their team was just as bought into our campaign’s success as we were. I trusted Siren to deliver, deliver well, and deliver on time. Anyone who has worked with a consultant knows what a winning and rare experience that can be!”
Madeleine March-Meenagh
Sustainability & Evaluation Manager, CEDAM
“The Siren team really understood our mission and the impact of our nonprofit. In some ways, they understood us even better than we understood ourselves, and they wrote messaging that helped us reach our current and potential members in a more powerful way.”
Jon Shalowitz
President, Silicon Valley Japan Platform
“We’ve been working with Siren PR for three years, and they’ve been instrumental in helping us establish a consistent presence and voice on our social media channels. Before that, they helped us through an extended messaging and mission/vision project. We could not have done any of this on our own!”
Cindy Goodaker
VP, Signature Programs and Communications, Inforum
“The Siren team is very perceptive in understanding our issues when communicating change to our citizens and markets. They have been very successful in guiding us towards sharper messages.”
Tom Quinn
President, Kirtland Community College
“There is no question the visibility of Rochester University has been raised since bringing Siren on-board.”
Elliot Jones
Director, Communication Services, Rochester University
“The team at Siren helped immensely in ensuring every voice at the table was heard as it related to our sponsor-backed, volunteer-led 7-day event. I’ve worked with teams across the country on similar initiatives and having an empathic project voice to ensure every stakeholder priority was included is no easy feat.”
Christina Christian
Mentor, Catalyst Teachers
“Siren is a trusted and valued part of the Cranbrook team. Serving as our Marketing and P.R. Department, Siren offers innovative guidance, new ideas and initiatives we would have never thought of.”
Michael D. Stafford, Ph. D.
Director, Cranbrook Institute of Science
“Siren undeniably understand people, the media, and how to meet a wide variety of needs within a single campaign. They are the best at this—unlike any other agency I have worked with during my 30-year career. They run a carefully orchestrated operation when executing merger PR—they never missed a beat.”
Alan Bergstrom
Former Chief Marketing Officer, Community Choice Credit Union
