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Now hiring: Marquette Account Executive (full time)
(August 2023) Do you take control of a situation when no one else will? Are you brimming with ideas and the
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Now hiring: Marquette Account Executive (part time)
(August 2023) Do you take control of a situation when no one else will? Are you brimming with ideas and the
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In loving memory
It is with deepest sadness we share with you that our strong, brave, and fearless leader, Lindsey Marie (Walenga) Grosso,
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Traditional Earned Media Vs. Podcasts
Earned media is a powerful tool in communication strategy. It’s the traditional way that storytelling is deployed to broad audiences,
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Podcast: WJR’s Business Biography
🎧New podcast alert! Lindsey and Adela sat down with Jeff Sloan, host of WJR’s Business Biography, to discuss the Siren story.
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The Power of LinkedIn
In the era of social media, it can be overwhelming to know which platforms are worth activating for your personal
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Beginners Guide to Strategic Communication
Strategic communication is foundational for the success of any organization. Your organization’s communication affects everyone from client relations to target
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How to Communicate During a Change
When your organization is undergoing a big change, proper communication during that time is essential. If there is a shift
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PR for Economic Development Organizations
One of the most overlooked business strategies for economic development organizations is the power of public relations. Most economic development
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How to Know When to Outsource Communication
Are you a founder who’s been immersed in every aspect of your company for what seems like forever? Have you
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How To Create Awareness About Your Organization
You are making an impact. After having a life changing experience, a member of your community approaches you astonished that
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How to Identify a Newsworthy Story
You’re interested in sharing your story, but you’re not sure if it’s newsworthy. First, let’s talk about why storytelling is
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Overcoming communication barriers, part 2
The most common communication barriers we hear + how to overcome them In part 1 of this blog, we addressed some
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Now hiring: Communication Strategist
Now hiring! (February 2022) Do you have a talent for seeing how effective communication can help a situation? Are you excited
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Now hiring: Account Executive
Now hiring! (January 2022) Do you take control of a situation when no one else will? Are you brimming with ideas
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Hybrid Work Model Works at Siren
Hybrid work model, work from home, remote work, WFH, hybrid work - what do these terms have in common? In
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What is Innovation Week?
Perhaps you’ve heard the term ‘Innovation Week’ lately, and your interest was piqued. Perhaps you’ve noticed that some of your
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Press release: Siren, a strategic communication firm in metro Detroit, announces expansion to Marquette
Co-founder Adela Piper will lead a second office starting Fall 2021 Royal Oak, Mich., August 3, 2021 - Siren, a strategic
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Job description: Account Executive
4/30/21 update: We are no longer accepting applications for this position. Follow us on social media, sign up for our
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Job description: Assistant Account Executive
4/30/21 update: We are no longer accepting applications for this position. Follow us on social media, sign up for our
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Job description: Paid Intern
3/31/21 update: We are no longer accepting applications for this position. Follow us on social media, sign up for our
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A growing team
Siren is proud to welcome Emmy award winning journalist Jorge Avellan onto its growing team as Media and Business Development
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Press release: Metro Detroit strategic communication firm announces rebrand to better serve its expanding client roster
The changing environment of communication and storytelling is impacting how companies reach key audiences Royal Oak, Mich., Nov. 11, 2020 -
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Inauguration Day: Ushering in a new phase of your business
As the United States welcomes a new presidential era today, it may be time to have an Inauguration Day of
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Clear communication is the powerful strategy your business needs NOW
As COVID-19 wreaked havoc on the economy in 2020 there were countless tales of businesses laying off large numbers of
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How to build your nonprofit’s reputation in 3 steps
Seeking a strong reputation Americans are beginning to place more trust in for-profit companies than in nonprofits. Let’s say that again. In a
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Reach the right people for your brand
You're a business owner whose company is past the early stage, has built up a strong initial client base, and
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Becoming Siren
From Siren PR to Siren “For me, becoming isn’t about arriving somewhere or achieving a certain aim. I see it instead
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Succeeding with media in the era of change
Wondering what success in media could mean for your business? Learn how to start building media relationships below, and then
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Intern Fall 2020
Position: Internship Type: Part-time, for credit (15 hours per week, Mondays & Wednesdays) Please note: This position will be based
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Media relations in the time of COVID-19
The current media landscape looks much different than it did just a few weeks ago. Our collective attention seems to
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Social media in the time of COVID-19
These are wild times. Most of us are being required to stay home, except for essential and brief occasions. We
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Crisis Communication for Founders in the time of COVID-19
This blog post is a recap of our CEO Lindsey Walenga’s appearance on the Coping with Covid web series, hosted
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Leveling Up the Business Experience
Business Experience Introduction Last year was a big year for Siren and our clients. In 2019 we welcomed 22 new clients
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Don’t enter 2020 without giving this strategy some thought
Image Credit: Diggity Marketing Have you ever experienced the “Sunday Scaries”? If you’re not familiar with the term, it refers to
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Connecting brands that matter through networking
As PR professionals we are committed to building relationships, and through those relationships, we strive to connect brands that matter
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Shine a spotlight on your nonprofit with these 5 media tips
Landing a story in the media is a great way to reach many potential sponsors, donors, volunteers, and clients of
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Lindsey on StartupNation Radio At Detroit Startup Week
Check out our leader, CEO Lindsey Walenga, discussing Siren's approach to public relations. Why do we push our clients -
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Intern Fall 2019
Position: Intern Type: Part-time position (2 days per week – Monday and Wednesday required) Location: Siren PR office, 306 S. Washington Ave. Suite 230, Royal Oak,
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The future of nonprofits is changing… Are you keeping up?
Inside the walls of a nonprofit exists a rare breed of dedicated and passionate people who are doing good and
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A new era of Siren has begun
One of the most significant parts of the Siren experience is creating space for our clients to pause and reflect
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Siren PR Innovation Week: Five Days. 120 Ideas. A Stronger Team.
Why Innovation Week? The purpose of Innovation Week is to break away from the pack of PR firms who are slow
