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Siren is proud to welcome Emmy award winning journalist Jorge Avellan onto its growing team as Media and Business Development Specialist. Jorge brings more than 15 years of experience as a journalist covering Metro Detroit. He started his career with the

The changing environment of communication and storytelling is impacting how companies reach key audiences Royal Oak, Mich., Nov. 11, 2020 - Siren, a strategic communication firm in metro Detroit who strengthens companies and nonprofits through clear, powerful communication, announced today an

As COVID-19 wreaked havoc on the economy in 2020 there were countless tales of businesses laying off large numbers of their workforce, closing locations and changing their business models overnight. Now, months into the pandemic, we can see a distinction

Seeking a strong reputation Americans are beginning to place more trust in for-profit companies than in nonprofits.    Let’s say that again.   In a survey of 500 Americans, the 2019 Edelman Trust Barometer shares, “Only 52 percent of Americans have faith that nonprofits will