Week 1: Discover & Digest

We start by gathering key information to understand your brand, goals, audience, and voice. Our team will ask targeted questions and audit your current channels to get to know your business inside and out. From day one, we operate as an extension of your team. Your mission becomes ours.

Week 2 & 3: Strategize & Create

With a solid understanding of your brand, we’ll build a tailored social media strategy and begin creating content aligned with your voice, visuals, and values.

It’s time to post! We’ll launch your first round of content, monitor engagement, and fine-tune based on early results. Expect a confident, cohesive presence right out of the gate.

Social Starter Service

Built for bold brands on a budget.

Limited budget, big ambitions?

Let’s kickstart your brand’s social media presence with Siren’s newest service offering, the Social Starter Service. It’s big brand energy, on a small brand budget.

Social Starter Service Overview

Siren delivers powerful, scalable social media solutions for small businesses, grassroots nonprofits, and organizations eager to make a big impact without the big budget. Maybe your organization is ready to dive into strategic communications but isn’t sure where to start?

Start small with us!

We cut through the noise with strategic social media management that builds genuine audience connections and drives measurable brand growth—fast, focused, and fluff-free.

Let’s Get Down to Business

Our Social Starter Service was built for brands that are ready to grow—but feel stuck. Sound familiar? You might be facing one (or more) of these roadblocks:

You’re short on time, resources, or budget to manage social media in-house
You need to start communicating with your audience now—not months from now
Your story isn’t being told accurately, and your audience isn’t connecting
Your current team is either focused on other critical priorities or lacks experience in strategically managing social media
You’re not seeing growth, engagement, or momentum from your current efforts
Meanwhile, your competitors are showing up—and standing out

If any of that sounds familiar, you’re exactly who we had in mind when we created this service.

What to Expect?

Our Social Starter Service makes Siren your strategic social media partner. During the first three weeks of our partnership, we’ll immerse ourselves in your organization, develop a tailored social media strategy, and begin collecting content to help define your brand’s voice and online presence. In week four, we’ll launch your newly refreshed social media strategy. This will look like:

Once we’ve laid the foundation for a purposeful social media presence, it’s time to make your impact. Here’s everything included when you partner with Siren:

STRATEGY ALIGNMENT

Creation of a concise Social Media Strategy Plan, including:

Executive summary
Up to two audience personas
Clear social media goals
Key performance indicators (KPIs) to measure success
PESO (Paid, Earned, Shared, and Owned) Plan (scope-dependent)
- The Social Media Strategy Plan will primarily focus on shared strategies, but we’re open to exploring other communication channels if you’re interested – available at an additional rate
Development and distribution of a monthly questionnaire to collect key information from which content will be generated
- This questionnaire is usually completed by a manager, account lead, CEO, VP, or someone from the leadership team
Monthly update emails summarizing key wins, insights, and action items
Quarterly meetings to review quarterly impact reports that review performance and engagement

PLATFORM MANAGEMENT

Cohesive platform management, including:

Management of one to two social media platforms (choose from Facebook, Instagram, and LinkedIn)
- Platform selection should align with your organizational goals
- Management of more than two platforms is available for an additional fee
If needed, we offer profile setup or optimization, including:
- Profile development using best practices, Meta Business Manager setup, messaging and functionality optimization, and auto-reply configuration to enhance engagement efficiency
Active Community Management:
- Responding to comments, engaging with shares and reposts, answering inquiries and messages

Social Start Service webpage graphics (1)

CONTENT DEVELOPMENT

Creative content development, including:

Two to five posts collectively per week based on a monthly questionnaire
- Content types will vary by platform—for example, activating Instagram includes a mix of Reels and grid posts, tailored to the appropriate strategy
A customized editorial calendar
Content development (copywriting, graphics, photography coordination, hashtags)
- Please note that Siren is not a graphic designer or photography studio
- However, if your organization requires these services, Siren is happy to coordinate and serve as a strategic liaison to ensure they align with your overall social media strategy