The Power of LinkedIn
In the era of social media, it can be overwhelming to know which platforms are worth activating for your personal brand or your business. But of all the social media channels, here’s your reminder to optimize LinkedIn. This platform differentiates
Beginners Guide to Strategic Communication
Strategic communication is foundational for the success of any organization. Your organization’s communication affects everyone from client relations to target audiences to everyday operations. Strategic communication establishes a flow of accurate and timely messages between an organization and its audiences. By
How to Communicate During a Change
When your organization is undergoing a big change, proper communication during that time is essential. If there is a shift in your organization that is going to affect a key community or your constituency, proactive communication is a must. The
PR for Economic Development Organizations
One of the most overlooked business strategies for economic development organizations is the power of public relations. Most economic development organizations (EDO) share a common goal of enhancing the prosperity of the community they represent. The efforts made by EDOs
How to Know When to Outsource Communication
Are you a founder who’s been immersed in every aspect of your company for what seems like forever? Have you touched every single part of it, from product development, to market research, to marketing, to customer service, to HR, and
How To Create Awareness About Your Organization
You are making an impact. After having a life changing experience, a member of your community approaches you astonished that they didn’t hear about your service/product before! If your organization can relate to this scenario, we want to help you
How to Identify a Newsworthy Story
You’re interested in sharing your story, but you’re not sure if it’s newsworthy. First, let’s talk about why storytelling is important. Storytelling is a way to share information that creates an emotional connection with people. There are multiple ways you
Overcoming communication barriers, part 2
The most common communication barriers we hear + how to overcome them In part 1 of this blog, we addressed some common barriers that many organizations and companies struggle to overcome. We covered barriers that fell into psychological, emotional, perception, organizational,
Now hiring: Communication Strategist
Now hiring! (February 2022) Do you have a talent for seeing how effective communication can help a situation? Are you excited at the chance to influence positive change? We’re looking for a professional communicator who is motivated to make a lasting
Now hiring: Account Executive
Now hiring! (January 2022) Do you take control of a situation when no one else will? Are you brimming with ideas and the energy to bring them into the world? If you are a communication professional who is creative, driven, outgoing,